This is a big business, with a number of branches throughout Northern Ireland, but Joe McGee takes great pride in the fact that his meats come from the fourth generation family farm at Gortnagarn in Co Tyrone.
“People complain about the weather in Tyrone, but it's the soft mizzly rain that gives the grass and our meat their sweetness. There is no need for chemical fertilisers which force growth in the pasture and the beef. This slow easy pace is absolutely crucial to the distinctive taste and texture of our meat.”
Unsurprisingly, McGee's have won a string of awards over more than a decade. See website for details of other locations.